This week I completed my promotional poster and the full production bible. For the poster, I focused heavily on composition to guide the viewer’s eye. I used the bulldozer itself as the central focal point, framed by large mushroom shapes that created natural leading lines toward the driver’s cabin. I also applied the rule of thirds to balance the subject with the text, placing the title slightly off-centre to create a sense of movement and tension.
Looking back at the final production bible, I’m proud of how consistently it communicates the project’s aesthetic and direction. It documents the fungi-meets-machinery theme clearly and provides both visual and written context for the design choices. The workflow is also visible, from early sketches to digital iterations, showing the development of ideas in a way that feels cohesive.
That said, I think the poster could still be refined. The flat colours work well for clarity, but I’d like to experiment with adding subtle shading or texture to bring more depth and mood.
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